Your product is barreling toward approval and you are on the cusp of bringing it to market and to the patients that need it most. Your company has put enormous effort into developing your value proposition documents, slide decks, internal FAQs and objection handler booklets.
This plethora of planning and information is disseminated to your Market Access and Medical Affairs teams across the globe.
Read the full article written by Lisa Peluso, Director Coaching and Client Engagement, to learn more about why excellence in communications is critical when it’s time to defend the value and negotiate pricing. Prepare to win.
Lisa Peluso – Director Coaching and Client Engagement, NDA Group/PharmApprove